Danielle, a speech therapist, wanted a fun, interactive and versatile way to work with her children. We started off with multiple designs and prototypes to test. We balanced size, function, cost, feel and interaction. Early field tests with speech therapists helped us gain incredible insight. We filed patents and design registrations.
The branding, packaging, business, and website was all run through DMC and is now selling to the public.
We worked with a great illustrator to develop over 300 custom illustrations.
All the illustrations are universal, so they work in any language.
We used crowdfunding to help fund the initial orders.
Once we found customers, we put the hand break down, developed the packaging and started production in May 2020.
Find more info at www.snapi.co.za.