The brief was simple. We have a product that needs a major overhaul in looks and function. We had to work within manufacturing parameter's, but were able to create a handful of concepts that helped swim upstream.

Of course you know we started in sketches! The Neck Massager was a fun product to sketch, we had to think about scale, usability, aesthetics and how the parts would be manufactured. Sometimes you have to be rather creative when you have a box around you.