We talked to and observed fishermen, researched trends, and looked for areas we could add value. Maybe a tad of our own fishing. The research showed an opportunity in light tackle angling.
We decided to create a product that could do just about everything you needed within the specific fishing niche. Research and sketches helped explore potential solutions. Carving shapes from foam helped resolve ergonomics and 3D printing enabled an accurate prototype at the end.
We produced one final prototype that we could hold in our hands and use as it was intended to do.
The product achieved a unique role, in a niche area and was ergonomically and functionally sound.